JAMES WOODWORTH
MARKETER
Specialties:
A Marketing & Brand Strategy, Direct Response Media, Database Analysis & Segmentation, Loyalty Marketing, Customer Targeting including Acquisition & Retention, E-Commerce Development including Design & Marketing, Modeling, Budgeting, Forecasting, Logistics Management & Fulfillment, Partnership Collaboration
Delivering on the full gamut of the business’s P&L, covering both topline & bottomline. I am overall responsible to lead and build the business of p;log, Singapore’s favourite photo book brand.
2013
2010 - present
2010 - present
Business Head / Head of Marketing
My Resume
PROFESSIONAL INFO
“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.”
Leo Burnett
WORK EXPERIENCE
My role sees me taking responsibility for delivering innovative partnership marketing campaigns for global brands in the likes of HP , VISA and ANZ, across the APAC region.
Taking the process from end to end, this includes initial brand planning to scoping potential partners and managing the negotiation process, to complete fulfillment and evaluation.
2012
Leadership Role in overall VIP marketing strategy mapping & planning and Experiential Marketing Management. Responsibilities include Brand & Marketing communication development, Campaign Development and Delivery, Database Analytics, Market & Industry Trends projection & cascade and Ramp up & Counteractive strategies. Responsible for overall budget management.
2010
EDUCATION
I'm currently taking my Masters of Business Adminstration
2011-2014
Managing a comprehensive marketing, contents, community and public relations program that will enhance social platform image and position within the marketplace and the general public, and facilitate internal and external communications